Empowering Property Owners
Comparable to air or mineral rights, PDRs add incremental value to properties. This is achieved by enabling property owners to manage and generate revenue from the "digital canvas" corresponding to their physical assets.
What are Property Digital Rights?
The future is immersive
Propelled by popular platforms like Snapchat, Instagram, and Pokémon Go, there are now over 1.6 billion people using AR on mobile monthly. The use of AR is only set to grow with advancements in wearable tech such as smart glasses for example Apple’s Apple Vision Pro, their first spatial computer.
Immersive advertising is changing the world around us with the AR advertising market estimated to generate a revenue of US$5.2 billion in 2024.
Control and Monitise the digital canvas
The emergence of augmented reality (AR) advertising, particularly location-based out-of-home AR, signifies an innovation in contemporary marketing strategies. With digital AR ads being placed onto physical properties becoming increasingly prevalent, property portfolio owners are faced with a need to assert control over the content displayed on their premises whilst generating revenue through ad placements.
The value of PDRs
A valuation algorithm, inspired by the Out of Home (OOH) model, is employed to assess the worth of PDRs. This algorithm estimates incremental asset value based on revenue projections derived from augmented reality (AR) and metaverse-related commercial activities.
Darabase is recognised as the exclusive supplier of Property Digital Rights, establishing itself as a pivotal player in this emerging landscape.
Claim your PDRs today
Property Digital Rights provide property owners with a valuable toolset to navigate the evolving intersection of physical and digital assets.
Property Digital Rights 